midam

Year: 2018
Location: Lomas de Chapultepec V, CDMX
Photos by: Hans Paul Brauns fotógrafo

Interior design & finish | Furnitures

Developed in collaboration with d+p arquitectos.
Diners: 110
Scopes: Entrance patio, main floor, first floor, communal space, private space, bath.
Manufactured elements: Built in booth, lamps, tables equiped with corean barbecue, bookcase, bar, wall of light, volcanic stone washbasin, bamboo wall, metal signposts, neons, jardinière.

Midam is a Korean barbecue restaurant, located on Calle de Pedregal 49 in the Lomas de Virreyes neighborhood. The local has an area of ​​370 m2 and has two levels. On the first floor there is a covered terrace, circular booths, two areas for dining with tables and chairs and at the end there is the kitchen. The upper floor has a bar, a separate dining room for smokers, another area with booth and tables, a private room for up to ten people and the bathroom area. The restaurant has a capacity of 110 diners.
It was very interesting to work together from the very beginning; the client, the branding team, the architects and us defined the identity and personality of the restaurant. The concept behind Midam (which in Korean means “a beautiful story”) is that the space reflects the personality of two cultures and the history of their origin – Korea & Mexico. The owner is a young businessman born in Korea who came with his family to live in Mexico since childhood. Dany’s family operates a successful Korean barbecue restaurant in the Zona Rosa neighborhood but Dany wanted to create a new concept.
For Midam we seek to create an informal, fresh and relaxed atmosphere. We played with colors, shapes and lighting to achieve it. We installed graphic neon lights on the walls making reference to the Korean streets covered in luminous signs. We integrated a tree in the covered terrace to create an outdoor / indoor environment. For the tables we made a pedestal that houses a gas and charcoal grill that customers cook their food on.

The architectural work was in charge of D + P Architects while the interior design, furniture design and finishes was in charge of Comité de Proyectos.